Dipples in 2012

So Dipples blog!…..  In this post I am going to say a little about where we are now as a fifth generation business.  I (Chris) am the manager of the Norwich store, my step-mother Angela runs the Dereham store and my father, Rodney (fourth generation) owns the business.

We have 2 stores, one in Norwich city centre and the other in Dereham.  As the locations are so different so are the ranges that we carry.  My father has always had the mantra, that he tried to stock whatever was the ‘best in class’.  Thirty years ago when the Dereham store (which at that time was trading under his name, R Ellis) we became the first stockist of Swarovski crystal (now widely regarded as one of the best crystals in the world) in Norfolk.  Now many jewellers would not have considered a brand such as Swarovski as ‘suitable’ for a ‘proper’ jewellery store, but when you look at quantities sold, I am sure they would have re-considered!!!  Coming back to the present we stock Pandora charms in our Dereham store.  Over the last few years prior to the recession and trouble times most jewellers tried to introduce more upmarket items while stopping the starting prices…. So who would’ve wanted a silver bead company to be in store….  Well the answer to that is now MOST jewellers.  How times have changed.  We also stock Chamiliacharms in both the Norwich and Dereham stores, Pandora is only available in the Dereham branch.

In the Norwich store, we have been working hard to establish ourselves as the pre-eminent Diamond store in the East of England.  We have the world’s most Perfectly cut diamonds (Hearts on Fire), Perfect Colour D diamonds (CanDour) and probably the prettiest fancy diamonds (Mastercut), these sit alongside our large range of diamond jewellery that we source from the UK and beyond.  Hearts on Fire diamonds are also available from the Dereham store. Hearts on Fire and Mastercut are exlcusive to us in Norfolk, and CanDour is exclusive to us in Norwich.

Thanks for reading

Chris